A proposal prepared for
Jo Good
The Good Celebrant
Dear Jo,
Today was a lot. I know that. Account setups and system decisions aren't the most glamorous way to spend an afternoon — but what we actually did today was build the foundation of your entire business.
Every tool is in place. Every decision has been made with care. You'll never have to do that part again.
What comes next is the part you've been waiting for — the beautiful, calm, considered presence that tells your couples: you're in the right hands.
This proposal outlines exactly what I'll build for you, and how we can move forward together.
What we built today
Your foundation
is already done.
Before we talk about what's ahead, here's what you already have — because it deserves to be named.
The build ahead
Everything I'll
create for you.
This isn't a website. It's a calm, structured business operating system — designed to reduce your cognitive load and create a premium experience for every couple who finds you.
Your digital presence
A three-page Squarespace site — Home, About, and Booking — with considered UX, premium visual design, mobile optimisation, and foundational SEO. Calm, minimal, and unmistakably you.
Your voice, written
Every word on your site, written to reflect your warmth and professionalism. Copy that converts — not by pushing, but by making the right couples feel completely at home.
A two-tier booking flow
A free introductory call, followed by a paid Discovery Session. Acuity scheduling built inside Squarespace, with Stripe payments, automated receipts, and a beautifully designed intake form.
Your client experience, automated
Five email flows that greet, prepare, and follow up with your couples — so you feel present and attentive even when you're not at your desk.
Your Discovery Session, designed
A structured session framework and thoughtfully crafted homework form that prepares your couples emotionally and makes your first real meeting feel effortless.
Policies, contracts and clarity
A non-refundable deposit structure, clear policies, indemnity language, and a lightweight contract — so every difficult conversation has already been handled in writing.
A Canva template system
Eight on-brand templates and a simple batch-and-schedule framework — so you can show up consistently online without it ever feeling like a project.
Your investment
Three ways
to move forward.
Choose the path that fits where you are now. Each tier is designed to grow with you — and none of them require a large outlay to begin.
- Strategy session + business model
- Client journey map
- 3-page Squarespace site
- Mobile-optimised UX
- Foundational SEO
- Acuity booking setup
- Stripe payment integration
- 3 automated email flows
- Deposit structure + policies
- Website copywriting
- Visual direction guide
- Conversion flow design
- Two-tier booking flow
- Intake + homework form
- 5 automated email flows
- Discovery session structure
- Contract setup
- Canva template system (8)
- Content pillars + batch framework
- Monthly check-in + priority support
- Unlimited minor site updates
- Quarterly system health review
- Workflow optimisation as you grow
- Annual strategy session
The standard option. Spread across 12 months with no interest and no complexity.
Pay in full and save 10% off the total. Simple, and it means we can begin immediately.
A 50% deposit secures your place. The remainder is due on completion. Deposits are non-refundable — work starts straight away.
The process
What happens
next.
Ready to begin,
Jo?
Reply to this proposal, or reach out directly. I'll send a deposit link and we'll get moving straight away.