NSI — Mary Adelaide

NSI — Recurring Platform Costs

Recurring cost — per app

Platform	Charged	Plan / model	Cost	Scope
Google WorkspaceIdentity, email, Drive/Sheets/Forms/My Maps	per user	Business Starter (annual)	A$9.90 ex-GST/seat	per tenant
SquarespaceWebsite (one per tenant)	per site	Core (annual)	A$28 /site	per tenant
HubSpotCRM only — never sends email	per mkt contact	Free / CRM-only (recommended)	A$0 non-mkt = free	NSI
MailchimpAll EDM sending	per contact	Standard (scales w/ contacts)	US$20–135 ~A$31–209	NSI
XeroAccounting (one org per tenant)	per org	Ignite	A$35 incl GST/org	per tenant
CanvaDesign — brand kit per campaign	per user	Teams (3-seat min)	US$10 ~A$16/seat · ~A$47 floor	NSI
BitlyBranded links + QR codes	per account	Growth (branded domain)	US$29 ~A$45 · Core $10 floor	NSI
EventbriteEvents (private + public)	per ticket	Free events $0	5.35% + A$1.19 paid tickets only	transactional
StripePayments → NSI bank	per txn	Domestic card	1.70% + A$0.30 per transaction	transactional
Meta Business SuiteFB + IG posting (ad spend separate)	—	Free	A$0	free
WhatsApp BusinessVolunteer comms	—	Free	A$0	free
Google Analytics 4Web analytics (native to Squarespace)	—	Free	A$0	free
Zoom · SlackMeetings · internal comms	—	Free tier (confirm if paid)	A$0	free
AgoraPulseSocial management (under review)	per user	Standard +profile add-ons	US$79+ ~A$122+/seat	optional

Reading it: multiply the per-tenant rows by your number of live campaigns; NSI rows are paid once across all. HubSpot is A$0 only while held CRM-only (no marketing contacts). USD items convert at ~1.55 and float with FX. Excludes GST on AU items. The interactive calculator lets you slide tenants/contacts and see the live total.

Social scheduling — AgoraPulse vs the field

Tool	Model	NSI cost · 3 tenants, ~15 channels	BlueSky	Threads	Brand isolation
AgoraPulseInbox + ROI + multi-brand	per user	~US$300 ~A$465 3 seats + add-ons	✓	✓	strong
BufferClean scheduling + basic inbox	per channel	~US$75–150 ~A$116–233 Essentials–Team	✓	✓	limited
MetricoolRuled out as stack replacement	per brand	~US$68–82 ~A$105–127 +$5/X account	✓	✓	strong
HootsuiteCut on cost	per seat	~US$249 ~A$386 Team / 3 users	verify	✓	yes
Sprout SocialCut on cost	per seat	~US$597 ~A$925 3 × $199 seat	verify	✓	yes

Estimates assume 3 tenants × ~5 channels (FB, IG, X, BlueSky, Threads). Buffer = per channel, team members included; AgoraPulse/Hootsuite/Sprout = per seat, so cost scales with leads. Metricool needs a +US$5/account add-on for X (plus an active X Premium sub, required by X). Hootsuite/Sprout BlueSky support not confirmed — moot, they're cut on price regardless.

The real choice is AgoraPulse vs Buffer.

Channel coverage no longer separates them — both publish to BlueSky and Threads. It comes down to: do you need true per-tenant brand isolation (a campaign lead sees only their own folder, inbox and approvals)? That's AgoraPulse's edge, and it fits your role design — but at roughly 2–4× Buffer's cost. If the need is simply "schedule reliably across every channel," Buffer Team does it for about a third of the price and still covers your full channel set. Metricool is cheapest but you've ruled it out as a stack replacement; Hootsuite and Sprout are cut — per-seat pricing makes them 2–4× AgoraPulse for no added NSI benefit.

Watch-points

Flag non-marketing contacts now

Every NSI contact is currently a marketing contact. Stakeholders and Do-not-contact records you never email should be flagged non-marketing — free, and it keeps HubSpot at A$0.

Per-user vs per-channel is the social cost lever

AgoraPulse bills per seat; Buffer per channel with users included. For a 3-lead model, that one structural difference is the whole price gap.

Mailchimp counts duplicates & unsubs

A supporter in two audiences bills twice; unsubscribed contacts bill until archived. Quarterly archive pass keeps the tier honest.

Confirm Zoom / Slack tiers

Listed at free-tier here. If a paid Zoom (longer meetings) or Slack (history) is in use, add those lines before sign-off.

Nonprofit discounts — verify eligibility

Mailchimp (15%), Canva (free Nonprofits), Hootsuite (50–75%) all offer them — but community-independent orgs may not qualify as charities. Confirm before relying on it.

USD billing & FX

HubSpot, Mailchimp, Canva, Bitly and the social tools bill in USD. AUD figures are indicative at ~1.55 and move with the rate.

Sources (verified 2026). Google Workspace Business Starter A$9.90/seat ex-GST annual. Squarespace Core A$28/site annual. HubSpot Marketing Hub Starter US$20 + ~US$50/extra 1,000 marketing contacts; non-marketing free. Mailchimp Standard US$20–135 (500–10,000 contacts). Xero Ignite A$35/org incl GST. Canva Teams US$10/seat annual, 3-seat min. Bitly Growth US$29/mo (Core US$10). Eventbrite 5.35%+A$1.19/paid ticket. Stripe 1.70%+A$0.30 domestic. AgoraPulse Standard US$79/seat annual, 10 profiles incl, ~US$13/extra; supports Bluesky + Threads. Buffer Essentials US$5/channel, Team US$10/channel annual; supports Bluesky + Threads. Metricool Advanced ~US$53–67 (15 brands) +US$5/X account. Hootsuite Team ~US$249 (3 users); Sprout from US$199/seat. AUD indicative at USD×1.55, FX-dependent; excludes GST. Re-verify before budget sign-off.

Bottom line. Hold HubSpot CRM-only (A$0), send EDMs via Mailchimp, keep one Workspace seat + one Squarespace site per tenant. On social, decide between AgoraPulse (brand isolation, ~A$465/mo) and Buffer (cheaper, ~A$116–233/mo) on whether per-tenant access control is worth the premium — not on channel coverage, which is equal.